As an educator for Rhonda Allison, I have the opportunity to visit salons all over Southern California and often I visit a practice with multiple lines, ancillary boutique items that have been sitting for some time as revealed by the faded boxes and

The word sell, sales, selling conjures up a picture of the proverbial car salesman with plaid polyester pants, a too wide tie and a bad haircut giving you the best deal available that will only last till the end of the day. If this is what you think,

We’ve all experienced it – our efforts to help our clients put their best face forward thwarted by another flash-in-the-pan consumer skin care product. Yes, these mass-marketed sensations that promise the world in a bottle, but really only deliver ho

Deep knowledge is one of the foundational elements to attracting new clients and retaining them over the long term. When you’re able to demonstrate your aesthetic expertise and provide deeper value to your clients, you become a trusted and reliable r