The word sell, sales, selling conjures up a picture of the proverbial car salesman with plaid polyester pants, a too wide tie and a bad haircut giving you the best deal available that will only last till the end of the day. If this is what you think,

We’ve all experienced it – our efforts to help our clients put their best face forward thwarted by another flash-in-the-pan consumer skin care product. Yes, these mass-marketed sensations that promise the world in a bottle, but really only deliver ho

Deep knowledge is one of the foundational elements to attracting new clients and retaining them over the long term. When you’re able to demonstrate your aesthetic expertise and provide deeper value to your clients, you become a trusted and reliable r

As the New Year approaches, one resolution to consider is better skin care. Over the course of the next few weeks I’ll provide simple steps for improving skin care, touching on the importance of regular professional treatments, home skin care regimen

In the previous blog post on “Simple Steps to Better Skin Care ” I covered the importance of routine professional treatments. In this post I will review easy steps for proper skin care at home between the professional treatments.First, consult with y

In previous blog posts on “Simple Steps to Better Skin Care” I reviewed the importance of routine professional treatments, proper skin care at home, and body and hair care. In this post I will review the various damaging environmental elements we enc

Earlier this month I wrote about how to reduce the risk of running into complications in the treatment room. In this post I will cover what to do when the unplanned occurs and how to address specific complications during a treatment. While there is m

Knowing how to effectively utilize advanced modalities in the treatment room has become an essential part of the aesthetic practice. Demand for pro-youth treatments like laser, light therapy and other non-invasive procedures is on the rise – expected