Marketing

How to Advance Your Practice (or Business): Part 1 - Education

Deep knowledge is one of the foundational elements to attracting new clients and retaining them over the long term. When you’re able to demonstr...More

The Trouble with Mass-Marketed Skin Care Products

We’ve all experienced it – our efforts to help our clients put their best face forward thwarted by another flash-in-the-pan consumer sk ...More

SELL is A Four Letter Word

The word sell, sales, selling conjures up a picture of the proverbial car salesman with plaid polyester pants, a too wide tie and a bad haircut giv ...More

Managing Inventory

As an educator for Rhonda Allison, I have the opportunity to visit salons all over Southern California and often I visit a practice with multiple l ...More

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